Top 25 Fashion Brands - Q4 2024
from Substack Fashion Influencers
Substack is rapidly becoming a go-to platform for thought leaders and influencers in the fashion industry. With that in mind, we’ve decided to publish our Top 25 Fashion Brands, ranked based on their popularity among Substack’s fashion influencers and writers.
To compile this ranking, we identified and mapped a network of approximately 1,500 influential voices in fashion actively writing on Substack. We meticulously analyzed their content to track how often each luxury brand was mentioned in Q4 2024.
This inaugural ranking provides a unique perspective into the preferences of Substack's fashion-forward community, setting it apart from established industry benchmarks like The Lyst Index, a quarterly ranking of fashion’s hottest brands. (For comparison, the next Lyst Index will be available soon: Lyst Index Data).
But enough with the introductions—let’s get to the results!
And the winner is... Prada!
Brands with the largest # of mentions by substack fashion influencers (~1400) in Q4
Since Prada tops the list, let’s dive into what people are saying about the brand:
What are the most talked about topics when people talk about Prada
The analysis was conducted at the sentence level to ensure precision. Given the length of most Substack posts, we focused on extracting sentences that mention Prada and analyzed the other brands and topics referenced within those same sentences.
Interesting to note that Miuccia Prada, the brand's iconic head designer, is frequently mentioned, along with the sister brand Miu Miu. Additionally, the phrase “Devil Wears Prada” remains a popular expression among influencers, highlighting the brand’s enduring cultural relevance.
Here are the 50 influencers that talk about Prada often.
Who are the most relevant influencers i.e. talking (a lot) about Prada
In this graph, the size of the influencer is proportional to its influence within the Fashion ecosystem.
If we look at the people mentioning Prada, the most (top relevance), here are the top 3:
We’d love to hear your thoughts! If you have any suggestions or ideas for our next report, feel free to reach out to us or leave a comment below!